This is a regional scheme to map audiences across the North West. It aims to provide bespoke intelligence to each participating venue, and to inform collaborative working, audience development and marketing activity. It will also be key to identifying and benchmarking trends, demonstrating impact and informing strategic developments.
The majority of performing arts venues in Merseyside have committed to join the scheme. Discussions with each of the visual arts venues are now underway to identify how a consistent system for mapping visual arts audiences can be developed.